Context

Chocoramo is one of the most emblematic products of Colombia. It is a succulent little cake covered in chocolate, with more than 50 years being part of the country's culture. It fills Colombians with so much pride. But what is the tastiest part of this little cake? Its corners. And these corners represent the majority of the conversation around the product. That is why we had to put the creation of the campaign in the hands of all Colombians. The corners’ biggest fans.

idea

We enabled The Innovation Corner, a physical space with artificial intelligence tools, so that the #1 fans of the Chocoramo Corners could make the campaign REAL.

Execution

We asked Chat GPT: “What do you know about the Chocoramo Corners?” Surprisingly, Chat GPT answered that the corners had already been launched years ago. So, after publishing this response on all social media platforms, we started the conversation among the #1 fans of the corners.

That's how we got the 7 most passionate fans, bringing them to our Innovation Corner. A space capable of allowing them, the fans, through artificial intelligence tools, to be the creators of the campaign. Their prompts gave life to hundreds of ads that would be part of Social Media, Websites, Out of Home and Colombia’s main transport’s advertisements.

That's how we created the first campaign for Colombians, made by Colombians themselves. With a little help from artificial intelligence.