Context
Triple-S, the leading insurance company in Puerto Rico, celebrated its 65th anniversary in 2024. 65 years of pioneering medical and technological innovation for the health of all its policyholders. So, the question arose: where have we drawn inspiration all these years to seek the best wellness solutions for Puerto Ricans? The answer was simple: On the Island of Enchantment itself.
Idea
Triple-S recognized the island as an inspiration to work, innovate, and continue providing protection to Puerto Ricans every day. That's why it created the first Latin American film generated with
Artificial Intelligence in all its production processes, which narrated an open letter to the beautiful island of Puerto Rico.
EXECUTION
From the moving visuals, sound design, and music, the film integrated artificial intelligence to create images perfectly aligned with the reality of Puerto Ricans and convey the sense of inspiration that Triple-S has practiced for 65 years.
More than 50,000 mother prompts and 2,000 text-to-video images were used, manipulated by more than 20 creative and production professionals. This brought to life what inspired Triple-S most in Puerto Rico, using the tools that constantly draw inspiration from our surroundings.
Agency: Contáctica // Rainer Pumpido - CEO // René Baquero - Creative Chief Officer // Mara Alvarez - Account Director // Lilivette Velez - Account Executive // Gabriel Carrero - Creative Director // Carolina Patiño - Creative Manager // Natalia Medina - Art Director // Paula Vargas - Project Manager // Catalina Montes - Agency Production //